Top highlights: A broad choice of bingo games; close integration with the rest of the William Hill website
VIP or loyalty programme: Yes
Other offerings: Sports betting, slots, poker, arcade games, scratchcard games, chat games
The well-reputed bookmaking group William Hill can trace its history back to 1934, and eventually launched its bingo site in 2007. Since then, it has certainly bulked out the range of its games – and not just of the bingo variety – that are available to play here.
William Hill is licensed and regulated by the UK Gambling Commission, and British players can also feel confident about the security infrastructure here, including sophisticated SSL encryption technology certified by Thawte, a leading issuer of security certificates.
William Hill Bingo is very much a site for players committed to the long haul, as its welcome bonus might be best described as perfunctory rather than irresistible. However, the loyalty scheme helps to balance things more in your favour, awarding points at a progressive rate.
Thanks to the inclusion of BOGOF (buy one get one free) games, too, your money can still go pretty far – and promotions are run weekly and even daily at appealingly low ticket prices. Watch out for jackpot versions of some of the games.
William Hill Bingo relies heavily on Playtech for its gaming software, including the Virtue Fusion software underpinning the hugely varied choice of bingo games playable here. Whether you fancy playing 75, 80 or 90-ball bingo, you're covered.
Overall, there are over 20 bingo rooms here, including licensed games like Deal or No Deal Bingo and big-name titles such as Rainbow Riches Bingo. While not all of the rooms are accessible at any given time, you will never have to wait too long to start playing online bingo.
The jackpots are generous, especially the progressive ones – and even as you are engaged in competition with various other players, you can marvel at how well the game engine continues to handle the strain and hold up in its graphical appeal and smoothness.
There's certainly a pleasingly strong social aspect to the gaming here, with chat rooms monitored by friendly and upbeat moderators who go out of their way to make sure everyone else is enjoying the chat experience as much as the moderators themselves appear to be.
Perhaps unsurprisingly considering William Hill's considerable online reach, signing up for an account through the bingo site gives you access to various other types of betting, too – including slots, poker and casino games and, of course, the company's bread and butter of sports betting.
One of the great advantages of using William Hill's Bingo offering is how closely integrated it is with the other online aspects of the bookmaking giant's empire. However, this hasn't stopped the company from introducing a dedicated mobile app for William Hill Bingo.
The app, available for iOS and Android, is intuitively designed with bright and punchy colours and provides access to over 20 bingo rooms and more than 150 games. However, if you are reluctant to use the app for whatever reason, the site's design can still adapt itself easily to small screens.
There's little out of the ordinary about the registration process on the William Hill bingo site, although you should keep in mind that usernames are limited to no more than 15 characters.
The signup stage also allows you to set a daily, weekly or monthly deposit limit, which can range from £10 to £100,000, and you can even input a promo code. Overall, we found registering here to be relatively simple, although passwords can only comprise numbers, letters and underscores.
The site accepts deposits and withdrawals with Visa and Mastercard cards, Diners Club International credit cards and Maestro debit cards, plus a huge range of e-wallets, online banks, cash vouchers and prepaid cards. Minimum withdrawals vary by payment method, but can be as little as £5.
The site includes a comprehensive Help Centre that you can reach by clicking the easy-to-spot pink link labelled 'Help & Support'. Rather usefully, doing this sends you straight to a page of 'bingo lingo' – especially useful if you are a newcomer to playing bingo online.
The Help Centre also provides a rundown of the rules for various bingo rooms, including Age of the Gods, Early Bird and Grease, as well as a detailed FAQ and even an offer to 'Meet the CMs'.
This section adds an endearingly human touch to a site that could otherwise have risked looking overly corporate or soulless. Oh, and the customer service team can also be contacted by email, phone, post and live chat.
Choosing a big-name place like William Hill to play your bingo can undoubtedly be comforting – and we wouldn't hesitate to call it one of the best online bingo sites. The site offers a staggering choice of top bingo online, and safeguards its friendly, community feel through watertight security software and well-moderated chat facilities.